The Rounding Error We Call Reality

You're an energetic business, whether you believe it yet or not

Aug 17, 2026

Last night, I attended a Q&A with Dr. Joe Dispenza ahead of a screening of the documentary, FREQUENCY.

One fact has my brain straight up spinning. The actual physical matter of the universe, planets, stars, all of it, adds up to something like one one-thousandth of one percent of everything that exists. The rest is field. Frequency. Energy, in a form we mostly ignore. It's the same story at the smallest scale, too. An atom is almost entirely empty space, 99.9999% of it. So what we call solid is basically a… rounding error.

This grabbed me because it’s a number about you, me, and what we’re building too. It reflects the tiny visible sliver of your business we typically prioritize (the logo, offer page, post caption, etc) that sits on top of something enormous you can’t see… but you can certainly FEEL.

You’re an energetic being running an energetic business. This is actual physics.

Watching scientists and thought leaders talk about frequency as data vs concept validated a part of me that’s spent years diving into energy work, somatic work, sound healing, and other esoteric modalities… But, more than anything, the feeling when you hear truth? That vibrates inside of you in a different way. And I believe that validation has everything to do with the businesses so many of us are trying to build right now

Almost everyone treats the visible sliver as the whole business… and then wonder why something the strategized the hell out of didn’t land. It’s because the felt layer (the coherence underneath the words) wasn’t considered, built out, or is actively contradicting them. People subconsciously pick up on that and either click away or instantly disconnect.

There’s a reason the old structures, those built entirely around the visible sliver, are cracking wide open right now. They no longer fit us as a collective and they definitely didn’t account for the whole field.

If you’ve read this far, you don’t need a researcher on a stage to tell you your business is energetic. You already feel it when a launch that worked on paper falls flat, or a random post outperforms a week of strategic content because you weren’t performing when you recorded it. You know there’s more to running a business than strategy.

We’re entering an era where brand relevance gets measured in resonance vs reach. I’ve been calling this collective shift the Resonance Economy. This concept is a consistent through-line of what I write here and the work I do with with clients. The idea is that we’re moving into a time where knowledge is seemingly infinite so we are left with resonance as our authentic differentiator.

And as the old structures are genuinely crumbling, someone has to build whatever comes after them. That's us. We came here, during this time, to be builders of a new world. If resonance is our new currency, then frequency is our tool.

A thought for you on this beautiful Monday: