The Age of Resonance
How Pluto going direct in Aquarius is pushing us forward...
You don’t have to believe in (or follow) astrology to feel the shift that’s underway. Something in the air has changed.
Just last week, Pluto stationed direct in Aquarius for the first time in our lifetime… an event astrologers have waited more than 240 years to witness. Why is this so important? It means Pluto is finally committing to its long-term stay until 2043. (Last time this happened? The American + French revolutions 👀)
This moment brings Aquarian energy into its fullest expression, a collective awakening that signals the dismantling of the old world and the birth of something radically new.
Technology continues to evolve faster than our ethics, reshaping how we connect, create, and lead. Hierarchies are crumbling, centralized power is losing its grip, and we’re walking a dangerously tricky tightrope, balancing innovation with the deconstruction of outdated systems. Pluto’s influence is urging us toward radical transparency and conscious creation, asking humanity to use our tools with awareness and care.
See ya, knowledge economy
For decades, the world rewarded what we knew. Strategy, expertise, and intellectual property were the currencies of an economy based in knowledge. But as AI rises, we’re facing a new question: what remains when knowledge is infinite?
The answer is resonance.
The energetic harmony between what you express and how others experience it, resonance is the vibrational alignment that allows your work, words, and presence to be felt beyond logic or explanation.
We’re being asked to confront the systems we’ve built and decide which ones still serve us. It’s an invitation to innovate.
Information can be replicated. Energy can’t.
Welcome to the Resonance Economy. Here, success will be measured by how deeply you’re felt. Where clarity becomes currency. Where your energetic field is your greatest differentiator. Where the real value of your business is no longer in what you know, but in how you make people feel.
Your presence. Your coherence. Your frequency. These are the new measures of mastery.
Your resonance is your relevance.
With Pluto now direct, the Aquarian call for innovation and collaboration is coming alive in real time. For founders, Pluto in Aquarius invites a new kind of leadership: one that blends innovation and energetic awareness. We’re being asked to think collectively rather than competitively, to design systems that honor both individuality and interconnection. As structures evolve, the ways we create, collaborate, and sustain our impact need to as well.
In many ways, founders have the potential to become modern visionaries of progress, shaping how business can serve as a force for unity and evolution.
This powerful transit signals the death of hierarchy and the rise of interconnected creation. A shift from control to coherence, from domination to collaboration. I don’t see this as a spiritual concept alone, but the new operating system for sustainable business.
Leadership is energetic. Alignment is strategy. Somatic awareness is a superpower. When your nervous system is regulated, your message lands. When your body is grounded, your brand transmits trust. When you build from alignment instead of anxiety, your work magnetizes rather than chases.
This is the essence of Brand Somatics™. Just like embodiment, true alignment is something that can’t be performed. The frequency you hold becomes the field your audience steps into. That is what creates trust. That is what creates growth. As an entrepreneur, it all quite literally begins with you.
Becoming world-builders
We’re standing in the rubble of old systems. What comes next is up for us to imagine and build.
Founders have the potential to become the architects of the new world. Each business we build becomes a microcosm of possibility. Every decision, every offering, every boundary that’s set in integrity becomes part of the new blueprint.
We’re world-building in real time. Not through escape or illusion, but through resonance. The frequency we carry through our work —our choices, our communication, our client experiences— shapes the energetic texture of what’s coming next.
So ask yourself:
~ What am I modeling through the way I work and lead?
~ Where am I still echoing collapsing structures?
~ What could happen if I let my business become a channel for coherence instead of control?
Reclaiming hope
Many founders I’ve spoken with feel a growing disconnect from the businesses they built years ago. That disconnect isn’t random. They’ve evolved, but they haven’t paused to reflect that evolution into their business.
The same forces reshaping our collective systems are urging us to rebuild our inner ones.
Your business and creativity can become a vessel of hope: every time you pause before reacting, align before acting, and speak from truth instead of fear, you ripple something new into the field.
Think of this time as a collective exhale. The energy that’s been stirring beneath the surface is ready to move through us.
It’s easy to default into discouragement right now. The collective field is thick with uncertainty, fear, and fatigue. The headlines are heartbreaking and… constant. But this is exactly where transformation begins.
Every time you choose to pause before reacting, to align before acting, to speak from your truth instead of fear, you ripple something new into the field.
You have permission to feel excited again. To dream again. To build something that feels alive.
Where to Start
These energetic shifts don’t need to feel abstract. There are many ways to move with this new energy, to deepen your resonance, and to build your next chapter with intention. A few starting points (and ways I can help):
Embodiment and awareness.
Close your eyes. Take three slow breaths and soften into your body. Imagine yourself as a tuning fork, your business humming with the same frequency you hold in your chest. With each breath, feel your resonance expanding outward… through your words, your offers, your leadership, your impact.
Speak to yourself: I choose to embody the future I believe in. I choose resonance as my way of creating.
Realign your foundations.
If you’re craving clarity or direction, my Re-Alignment Coaching Path helps you re-anchor your business in its purpose and energy. For new ideas ready to take form, my Spark Coaching Path guides you from concept to launch with a grounded and purposeful energy. Both are powerful when followed by a Brand Launch/Redesign program.
Reconnect to your purpose.
Your Source Signature offers a personalized map of your energetic design, blending astrology, human design, and the Enneagram. It’s a 100+ page printed guide that helps you remember who you are, how you create, and how you’re designed to flow with resonance. Seeing yourself reflected back in print carries so much power, unlocking the path to your purpose.
Bring your ideas to life with rhythm.
Download my free Lunar Launch Planner to pace your brand’s launches with purpose and intention. Use the lunar cycle to guide your momentum, honoring both rest and creation.
Don’t get lost in the messaging to “embrace your masculine” as a founder. It’s time to weave more feminine energy into entrepreneurship.
Ask for support.
If you’re feeling stuck or need to soundboard an idea, book a Clarity Call to explore what’s next and how to move forward with confidence. 45 minutes where I listen, support, and problem solve with you.
Tune inward.
You carry all the answers. Meditation, gentle movement, time in nature… these are all critical to tuning in. Carve out time for the quiet so you can listen 😌
I believe founders who learn to lead from alignment, empathy, and energetic integrity shift the balance that’s necessary to change this world. We each have our part to play. And as we move into this time of 5D consciousness, it’s more important now than ever.
I hope this leaves you energized and excited. I’m always here for you.
~Jess
Ohhh I love this!!