The Rise of the Resonance Economy
Time to focus on our energy, our field, our felt presence.
A post came across my feed this week that hit like a lightning bolt. It was clear, well-reasoned, and, in many ways, completely sobering. The author laid out a case for why the knowledge economy is in its final chapter, and how AGI (artificial general intelligence) will render much of our work obsolete in just a few years.
Writers, strategists, coaches, designers, consultants (aka all of us who "think for a living") are staring down a future where our skills may be replaced by AI that works faster, better, and without ever needing rest or payment.
And honestly? She’s not wrong.
But as I read, I noticed something: the entire post framed our value as rooted in what we know and what we can output. Not once did it touch on what we transmit.
And that’s where I think a lot of us are missing the bigger opportunity.
We’re not just in the knowledge economy. We’re in a frequency economy.
The internet made information widely accessible. AI is now making it instant and infinite. But what can’t be replicated and what remains truly irreplaceable is our energy. Our field. Our felt presence.
In my work with founders, I’ve seen this firsthand. You can have the best strategy in the world, but if you’re not energetically aligned with your message, your brand, your business… it won’t land. It won’t move people. It won’t grow.
That’s why I’ve built my practice around Brand Somatics, the intersection of strategy, embodiment, and energetic attunement.
Because your resonance is your relevance. And in a world of infinite information, resonance becomes the differentiator.
So what do we do?
No one wants to passively wait for someone else to own the future. But, I’m not building the next AI model, and I’m not interested in becoming a content factory or an IP either.
Instead, I’m asking: What can I build now that channels what is most irreplaceably human?
Here’s where I’m focusing:
Codifying energetic frameworks like Source Signature that reflect the deeper intelligence behind how we lead, create, and relate.
Offering high-touch coaching + consulting that works on both the seen and unseen layers of business.
Creating evergreen tools that help people feel themselves again, without the demand to be productive, but to be present.
And yes, collaborating with AI! Not as a competitor, but as a mirror and amplifier. If you aren’t already diving deep with it, now is the time. And yes, I have an entire post drafted about this.
If the knowledge economy is ending, what rises next?
My bet is on the Resonance Economy.
Let’s imagine it together:
Where value is measured by how deeply you’re felt.
Where the real currency is clarity.
Where what you offer isn’t just content, it’s coherence.
That’s the future I want to help build.
And if you’re walking that edge too, I want to hear how you’re thinking about this moment:
What are you building that feels truly future-resilient?
What is your energetic fingerprint?
How does it show up in your work?