Reclaiming Control: Evolving Business for a New Reality
How to use Brand Somatics to align and reawaken your purpose.
In this moment of collective contraction, fear and anxiety feel like they're seeping into every corner of our lives. As business owners, we’re not only navigating a constantly shifting economic and political landscape, but we’re also trying to bring our visions to life, serve our communities, and create something meaningful.
Through my coaching work, I’m seeing this fear and contraction echoing through so many of the founders I work with. It’s not just you. The questions of alignment and evolution are universal right now. So many of us are feeling the pull to reevaluate and reassess, and more are navigating an intense spiritual awakening than ever before. Founders are striving to set new standards for their teams and peers—standards that push us all to do better, to be better, to lift the frequency.
So what happens when the energy you’re bringing to the table no longer aligns with the work you’re doing? Or when the world you’re building within your business feels out of sync with the world outside? This is the perfect moment to re-evaluate. To ask ourselves: What are we ready to leave behind, and what are we ready to step into?
Unclear on where you want to start? Aligning with your higher purpose is the first step (see below for a ritual to help with this connection). Before you can approach changes in your business, it’s about finding clarity within yourself. It’s okay if you don’t have all the answers yet—beginning with intention can be the most powerful catalyst for change.
There’s so much out of our control right now. But there’s power in identifying what you can control. By focusing there—and viewing that area with a lens of “How can I leverage this for the better?”—you can shift your perspective from helplessness to possibility. It’s not just about what’s being stripped away but about leaning into the areas you can create within. Find your vessel; it’s usually where you don’t expect.
The silver lining of this liminal, transformational time is that it offers us the chance to realign our work with our deeper values and ensure our businesses are channels for hope, creativity, and ascension. Even small, intentional shifts can cause a powerful ripple effect. This process of discovering and embodying your most aligned path is the essence of Brand Somatics—tuning into your business’s energy and finding flow and resonance.
Whether it’s being a bright spot in your customer's day, bringing an authentic voice and inspiring perspective to your industry, or creating meaningful moments of connection and resonance for your community, now is the time to ensure that your foundation—your mission, core values, and brand pillars—is sound and to reinforce it, both internally and externally.
We are in a huge, transformational time as a country (and as humanity) while simultaneously trying to survive, be a present partner and/or parent, nurture our relationships, and run our businesses. So, how? How can we find confidence and hope in the work we’re doing? How can we shift our perspectives to see our businesses as channels for something greater?
I don't have the answers, but I'm eager to start the conversation.
Some prompts that have been helpful for my clients:
What energy are you bringing to your work right now? Does it feel aligned with your values and purpose?
What aspects of your business feel like they’re ready to evolve?
What foundational elements (mission, values, brand pillars) need reinforcing or realigning?
How can your business serve as a channel for hope, creativity, and positive change?
Where is your vessel of hope? What is the area of your brand—or your life—that you can control and create within? How can you leverage that space for growth, connection, and positive change?
What small shifts can you make today to begin moving in the direction of deeper alignment?
Ritual for Reconnecting to Your Higher Purpose:
Preparation: Light a candle, sit somewhere comfortable and quiet, without distractions, and take a few deep breaths.
Intention Affirmation: Repeat to yourself, “I am ready to evolve. I am ready to align. I am ready to expand.”
Visualization: Close your eyes and envision your business as a glowing orb. Notice its color, texture, and energy. Is it radiating? Is it vibrating? Is it dim? Spend a few moments just observing.
Journal Prompt: Ask yourself, “What do I need to let go of to step into my next evolution? What does my most aligned business look and feel like? What needs to shift to bring it into reality?” Write down whatever comes to mind. Free writing, without any focus on structure, is the easiest way to channel and connect with your higher self. YOU have all the answers within, including your highest timeline version of your business. Let's call this in.
If you’re feeling unsure about where to start, that’s okay. This process isn’t about perfection—it’s about discovery. Finding that space of opportunity begins with your willingness to listen, to feel, and to allow your highest vision to come through without judgment. It’s about connecting to your own intuitive wisdom and trusting that the answers are already within you. Let yourself explore freely, and see what emerges.
If you’re craving more guidance, this is exactly the kind of work I dive into with clients through my 1:1 coaching, Brand Somatics workshops, and Brand Health Assessments. Together, we uncover where alignment has been lost, where your truest power lies, and how to bring your highest vision to life. These sessions are about uncovering your unique path and crafting a business that feels deeply aligned and purpose-driven.
What is this process? This is Brand Somatics in its purest form—alignment. It taps into the deeper layers of your business's energy, purpose, and expression. It’s about reconnecting to your true essence and letting that flow through everything you create.
Now is the time to shift as a collective, to release what’s no longer serving us, and to step boldly into what we’re here to create.
I’d love to hear from you. How are you approaching this moment of transformation? What rituals or practices help you realign with your purpose? What surprising areas are you finding the potential for change? Comment, share, and please subscribe for more!