This is part of a series exploring the embodied energetic system behind your business. With each post, we’ll use Brand Somatics to explore a different chakra and how it mirrors your brand’s inner structure, revealing where alignment is strong and where it may need more care.
PS: I fully intended to post a chakra per week for 7 weeks… but life had other plans. I’m hoping to return to that cadence soon. Thanks for your patience!
If the root chakra is our foundation and the sacral chakra our flow, the solar plexus is where we start to radiate☀️☀️☀️. This is where our energy gathers, our power is claimed and expressed, and where founders tend to lose themselves in the age-old tension between confidence and control.
Located between the navel and the diaphragm, the solar plexus governs our sense of self, willpower, and confidence. It’s the center that asks: Who am I, and how do I want to move through the world?
This energy center governs how we show up in leadership. It’s what fuels our courage in decision-making, our clarity in communication, and the conviction to stand firmly (and confidently) behind our offers, pricing, and message.
When it’s balanced, you move with ease and clarity. Your work feels powerful and confident.
When it’s blocked, you might feel deflated, doubting your value like crazy and hesitating to act or make decisions… or you might feel overextended, gripping for control and burning out to prove your worth.
Solar Plexus Imbalances in the Body
Physically, solar plexus imbalances often show up as gut tension, digestion issues, energy crashes, or adrenal fatigue. These are all signs of an overworked system. This is where the nervous system stores the pressure of performance. If the sacral governs flow, the solar plexus governs fire… and that fire can easily burn out.
Maybe you have a tendency to over-caffeinate in order to “push through,” or maybe you’ve found yourself with a lack of motivation that feels like hitting an invisible wall. Both are expressions of a dysregulated solar plexus: one that’s grasping for more energy, or one that’s shutting down from depletion.
Solar Plexus Imbalances in Business
In your brand, a blocked solar plexus often looks like:
Undervaluing your work or hesitating to raise rates
Avoiding visibility because you fear judgment
Diluting your messaging to sound more “acceptable”
Micromanaging or over-performing to feel in control
Burning out from overextending or over-delivering
At its core, these patterns stem from a disrupted relationship with your own power. So many of us were conditioned to associate power with force (dominance, hustle, or hierarchy) instead of alignment and grounded authority.
For those familiar with Human Design, this is also where your Emotional Authority lives. Think of it as the energetic space where clarity comes from feeling. Whether your authority is emotional, sacral, splenic, or otherwise, the invitation is the same: to trust your body’s pacing and signals over the mind’s urgency. More about this here.
To put it clearly, when your solar plexus energy is clear, your business/brand stops performing confidence and starts embodying it. Your words land differently and your audience feels your certainty before you even speak it.
Invisibility and Disconnect
I’ve found myself thinking through the many examples of blocked solar plexus energy with my clients — from the typical imposter syndrome flare-ups to fear of failure or lack of confidence in pricing. But one conversation stands out as the perfect case study:
A Re-Alignment Path client shared how she felt increasingly disconnected from her business. On paper, it looked successful and polished, yet she was constantly exhausted and frustrated. Finally, she whispered, “I feel invisible in my business.”
That line made me pause. She was showing up. She was the face of the brand. So why did she feel invisible?
When we looked across her patterns and predispositions (a cluster of Virgo placements and an Enneagram Type 3), the recurring theme was perfection.
It became clear: every post, offer, and client interaction was about “doing it right” instead of “doing it real.” She had built a brand that looked strong, but energetically, it was running on fumes.
This is what I call performative business, the byproduct of an imbalanced or blocked solar plexus. The lack of conviction, confidence, and owned power forces you to fake it for so long that you can no longer see your authentic self in your own brand.
Authenticity itself is a frequency.
As we reconnected her to her body’s wisdom and her brand’s original purpose –remembering the why, listening to her body, removing the performance– something shifted. Her voice online softened and strengthened at once. Her offers changed subtly, but powerfully.
She began to lead from truth. Solar Plexus energy in motion. Power reclaimed. Resonance restored.
So how do we rebalance it?
When you feel disconnected from your power as a founder, the first step is to get honest and ask yourself:
Where am I trying to force something that wants to flow?
Where am I shrinking back when I could stand tall?
Where do I still play small in my business?
What truth is asking to be expressed more fully?
Since this is so related to self-doubt and located right near your diaphragm, breathwork is a key tool here:
Inhale deeply into the belly, exhale with a sharp, audible breath through the mouth.
Imagine each exhale clearing self-doubt.
Do this 5–10 times.
Then breathe normally and feel what shifts.
If you’re action-oriented, consider re-writing one line of copy (a bio, an offer description, a sales page headline) to sound clearer, bolder, and more direct.
It’s about remembering
Rebalancing your Solar Plexus isn’t about “fixing confidence.” It’s about remembering your inherent power. Trust in yourself is where aligned leadership begins… and your brand becomes magnetic when it carries that energy.
That’s what living in 5D consciousness is all about: remembering that you’re a soul who chose to experience this existence, you’re in control of your energy, that you hold all the wisdom and keys needed inside yourself.
If this post stirred something in you, I want you to know: this is the work. This is where resonance begins.
There are 4 more chakra essays coming in this series, each one exploring how energy, emotion, and embodiment shape your brand.
If you missed the others:
If you want to take it deeper, I offer 1:1 Brand Somatic Coaching designed to help founders realign from the inside out, using your own energetic blueprint and the chakra system as a map.
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~Jess