Awesome (and super insightful) question. I see energetics as the upstream input and KPIs as the downstream signal. When a brand is coherent, you tend to see higher quality engagement, better client fit, and more sustainable growth. When it’s not, the metrics often fluctuate or stall despite “doing everything right.” I’m interested in working at the level that makes the numbers easier to support long-term.
Very timely, thank you.
Regarding the topic of the article, how exactly does the 'energetic sistem' of a brand manifest in a way we can measure, like with clear KPIs?
Awesome (and super insightful) question. I see energetics as the upstream input and KPIs as the downstream signal. When a brand is coherent, you tend to see higher quality engagement, better client fit, and more sustainable growth. When it’s not, the metrics often fluctuate or stall despite “doing everything right.” I’m interested in working at the level that makes the numbers easier to support long-term.