5 Ways Your South + North Nodes Are Shaping Your Business
Your personalized guide of what to release, and what to call in.
Most founders don’t realize how much of their business is being shaped by old comfort zones. I call these our energetic defaults.
In astrology, the South and North Nodes tell a much deeper story about how you lead, build, and evolve. This is why they’re typically the first placements I look to when engaging with coaching clients.
Your South Node represents your comfort zone and past-life mastery. Think of it as holding your soul’s muscle memory. These behaviors, roles, and ways of operating feel second-nature because you’ve mastered them before. They’re real strengths… that can quietly keep you looping in familiar patterns. The invitation in this lifetime isn’t to discard these gifts, but to use them in service of your evolution vs as your identity. And when we cling to them unconsciously, they start to feel like spiritual quicksand.
Your North Node is different. Think of it less as a destination, but a direction and energetic pull forward for this lifetime.
It points to the qualities, roles, and environments that feel unfamiliar but deeply aligned with who you’re becoming. Moving toward your North Node feels uncomfortable at first, asking you to loosen all of those deeply ingrained behaviors and trust a new way of being. This is quite literally the path of expansion.
And of course, I see this play out in businesses all the time.
For example, my South Node is in Capricorn and my North Node is in Cancer. At 43, I’ve found myself releasing so much of the type-A, work-through-everything ambition that once defined my success. As a Capricorn sun, I felt this so deeply, wearing it almost as my entire identity. I laugh now at the large “HUSTLE” sign I loved in my old studio. In this new chapter of my life, I’ve found myself moving toward a more heart-centered life and career, one that honors care, presence, and sustainability.
I love working with the Nodes because they help explain why patterns repeat and where growth is actually asking for space. For the founders I work with, this creates permission to loosen old habits and build businesses that fit who they’re becoming, not who they had to be.
5 examples I’m always seeing:
1. Over-Functioning
Your South Node can shows up as doing too much of what you’re already good at.
This often looks like:
• Over-responsibility + taking on more than is actually yours
• Over-identifying with an old role that once earned praise or safety
• Over-relying on skills that kept things afloat in earlier seasons
At one point, these patterns were adaptive. They helped you build momentum, credibility, or survival. But over time, they can turn into exhaustion disguised as competence.
The business keeps working. You just feel increasingly depleted inside it.
2. Repeating Patterns
Many founders tell me, “I know better, but I keep ending up here.”
This often looks like:
• Same issues with clients.
• Same cycles of burnout.
• Same resistance around visibility, pricing, or leadership.
This is your South Node repeating itself, convincing you that familiar strategies can solve new problems. That if you just try harder, tweak more, or push through, the outcome will change.
I see these patterns as a signal that growth requires a different orientation vs more of the same.
3. Invisible Ceilings
When a business is built from the comfort zones of your South Node, growth can quietly stall.
Nothing is broken.
The system is just optimized for familiarity.
Comfort becomes the container, and that container eventually caps expansion. You might still be successful on paper, but something starts to feel tight, heavy, or misaligned.
This is when founders feel “off” without knowing why. The business works, but it no longer reflects who they’re becoming. I see this so much with my Re-Alignment clients!
4. Growth Edges
Your North Node points to the direction your leadership is learning to trust.
This can include:
• New boundaries
• New ways of being seen
• A different relationship to control, success, or authority
North Node territory almost always feels awkward before it feels natural. There’s often a phase of cringe, uncertainty, or vulnerability as your system learns to operate differently.
This is a sign you’re expanding beyond old identity structures.
And from my own personal experience, the more open you are (and less rigid in your beliefs), the easier this shift becomes.
5. Evolution Without Burnout
In coaching, we don’t abandon your South Node. We honor it.
It got you here.
At our core, the work we do in this lifetime is all about slowly building capacity to move toward our North Node in ways our nervous system can actually hold.
We’re not here to force identity shifts.
We ARE here to evolve and expand our perspective on life.
And when I talk about alignment between yourself and your business, this is it. This is how you evolve the two together, without burning yourself out in the process.
If this resonates, you’re not behind.
You’re right on time for your next evolution.
~Jess